We started stocking books a few years ago, in response to a suggestion from one of our loyal customers. Quickly, we received more and more recommendations from our community about coffee-related books we should have on our shelves. We added a few of our own choosing, and soon we had developed a nice little catalogue of books to help both professionals and amateurs learn about coffee.

This book, by Rob Hoos came to us in a similar manner. We reckon we work with some of the very best coffee roasters in South Africa, so when some of them tell us that they really want a particular book, we listen. We reached out to Rob, and he quickly helped us place our first order. Squarely aimed at the coffee professional, this book dives deep on the practicalities of roasting. We're thrilled to make it available in South Africa

Notes about Cultivar from Rob Hoos

"How much does cultivar really impact the way a coffee roasts and tastes? For years, terroir and processing have dominated the conversation, while cultivar remained an afterthought. Cultivar: A Practical Guide for Coffee Roasters challenges that narrative, offering a detailed exploration of how genetic differences shape coffee’s flavor and roast behavior.

To answer this question, I dedicated 606 days to rigorous experimentation—conducting 309 roasts across 31 coffees from 6 farms in 4 different coffee-producing countries. Backed by 16 years of roasting experience and 12 years as a coffee consultant, this book is the culmination of my hands-on research, cupping sessions, and analysis. Cultivar is a practical resource for coffee roasters looking to refine their approach, understand the unique roasting needs of different varieties, and take their craft to the next level."

Cultivar by Rob Hoos book format

• Hardcover
• 57 pages
• Dimensions: 216 x 279 mm